What Is Persuasion?

He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.

- Joseph Conrad, A Personal Record, Preface

Podcast of the Day

Is there a hidden persuasion industry? Do you think people (or even yourself) can be persuaded or nudged into a direction they otherwise would not have taken, good or bad? In the past, while you created your marketing plans, have you ever wondered how to maximize revenue but at the same time avoid sales that buyers later regret?

This week, my special guest is a first on The Brainfluence Podcast and you’ll enjoy hearing his different take on persuasion and neuromarketing. James Garvey has a Ph.D. in philosophy, he’s an officer of the Royal Institute of Philosophy and the editor of The Philosophers’ Magazine.

Listen to the Brainfluence podcast episode on The Hidden Persuasion Industry

Video of the Day

Short Article of the Day

Whether it’s getting your partner to do more housework or making your colleagues back your latest idea, we all end up spending a considerable amount of time trying to persuade or even manipulate others.

So can science offer any clever tricks to get people to do what we want, without resorting to bullying them? It’s complicated, but some 30 years of psychological research suggests there might just be a few methods that are worth a try...

Continue reading Harriet Dempsey-Jones' article: How to be more persuasive - according to science

Further Reading

Persuasion began with the Greeks, who emphasized rhetoric and elocution as the highest standard for a successful politician. All trials were held in front of the Assembly, and both the prosecution and the defense rested, as they often do today, on the persuasiveness of the speaker. Rhetoric was the ability to find the available means of persuasion in any instance. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion:

  1. truth and justice are perfect; thus if a case loses, it is the fault of the speaker
  2. it is an excellent tool for teaching
  3. a good rhetorician needs to know how to argue both sides to understand the whole problem and all the options, and
  4. there is no better way to defend one’s self.

Continue reading the Wikipedia article on Persuasion

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